Website Copywriting Specialist

Anyone can write. It’s as simple as opening up a word program and typing, but marketing is the key to selling your products.

Customer Retention: The Art of Getting Customers to Return

Website copywriting has to do more than just attract customers; they also have to keep coming back. Your copy needs to match your customer's expectations, clearly address how you will help them, and gain their trust. The copy I write will build your reputation while boosting customer retention. Studies show that a 5% increase in customer retention can boost profits by up to 95% - Harvard Business Review

Let the Copywriting do the Heavy Lifting

Think of all the time you spend talking with customers everyday, constantly having to answer their questions. Customers are more self-reliant than ever, and want to find answers on their own. Your copywriting needs to answer as many questions as possible, making it quick and easy for you to make the sale. Informative articles, troubleshooting, and FAQ’s pages increase customer satisfaction while making it easier for you to sell - Inc. Magazine

SEO Advertising

The #1 spot on Google gets around 32.5% of the traffic share, but even dropping to #5 can take that number all the way down to 6.1%. With SEO copywriting, your search ranking will improve and drive traffic to your website. Best of all, unlike most advertising, it’s a one-time charge. Once it’s done, it continues paying for itself all throughout its lifespan.

White Hat Backlinks

Being the “go to place” for whatever it is you do is how you get quality backlinks. Buying fake backlinks isn’t the solution. This puts your site at risk of being ranked low or worse yet; being unlisted. With my website copywriting services, I will develop content that will get real, white hat backlinks from your customers.

Artistic Second, Business First Approach

The content on your website has to do more than sound impressive, it needs to sell your products and strengthen your brand. By using well substantiated marketing practices, I will build profitable customer relationships. My copywriting will be informative, match your company's marketing strategy, and appeal to your target market.

Digital Competence

I know the nuts and bolts of your website and don’t need to rely on other people to do my job. I will help you design functional and mobile friendly pages that convey the value of your company. I can even mark up your content with structured data for SEO, making your website stand out even more in the search results.

With professional website copywriting, you will find it easy to attract, persuade and convert customers.

Standard Features

Business Report for Website Copywriting

Keyword Analysis/SEO Audit/On-Page SEO - Keyword research is one of the most important parts of web copywriting. I will find the top keywords related to your business, and then optimize the text so customers will find your business.

SWOT Analysis - The SWOT analysis defines the Strengths, Weaknesses, Opportunities and Threats to your business. This will help you focus on key issues, while helping you to uncover any critical issues that could affect your business.

Google Analytics/Tag Manager Setup - Accurately track conversions and performance! Your order will come with conversion tracking for Google Analytics/GTM (Google Tag Manager). I will set up conversion funnels, segments, views to remove query strings, custom event tracking and more.

HTML/CSS Formatting - Web editors add bloated code that reduces your page loading speed. (Websites that improve their speed have been shown to increase conversions and customer satisfaction.) I will add the copy to your site writing clean, semantic code that will match your sites existing style.

Web Copywriting Samples

“At last a Real Copy Writer! Delivered on time and better than I expected. Fantastic Work, Fast Delivery, Great Communication, Excellent Original Content. Highly Recommended!” – Dave, Owner, IntoBlinds

IntoBlinds

IntoBlinds is a family owned business that sells an extensive selection of window furnishings. With my SEO optimized text, they were able to boost their search rankings to the first page. In some categories, they have even surpassed major manufactures by ranking #1 on Google Australia.

View WebSite

View WebSite

“Great communication and fast delivery. He puts quality and customer satisfaction above all. Will use him again. Thank you Tim” – John, Marketing Dept., Zunch Labs

Zunch Labs

Zunch Labs is a full-cycle software development company dedicated to building leading edge digital solutions. Originally serving telcom giants such as AT&T, Sprint & T-Mobile, they needed highly informative B2B copy to expand beyond the telecom industry.

Visit WebSite

Visit WebSite

Fedhill brake line logo. Website copywriting improved Fedhills search ranking.

FedHill Brake Line

Fedhill is a small retailer that introduced the original British made Cunifer brake, fuel and hydraulic line to the American market. After low-priced alternatives entered the market, the competition became fierce. Our high-quality products cost on average 159.64% more than the competition, and SEO had taken a severe hit.

As the E-Commerce manager, I maintained a respectable search ranking among large enterprises such as Amazon, Napa, O’reilly Auto Parts, AGS and AutoZone. Fedhill Brake Line is currently on the first page of Google US for the keyword “Copper nickel fuel line”, and ranks #1 for “Copper nickel hydraulic line”

View WebSite

View WebSite

 

A Fusion of SEO and PPC

Web copywriting goes beyond SEO. If you’re running PPC ads, a high quality score will keep your advertising costs down, and send relevant customers to your site. The lower your quality score, the more you’ll be paying per click. I can make sure your ad text, keywords, and landing pages are all aligned for optimal performance.

In general, a good quality score for your different keywords will be -

  • Branded Keywords - 8 to 10
  • High-Intent Keywords - 7 to 9
  • Low-Intent Keywords - 7 and under
  • Competitor Keywords - 3 and under
Pro website copywriting will improve your Google Adwords quality score
AdWords Screenshot

More Than Just Text, An Entire Digital Experience

Many pre-built web solutions are available, but sometimes the solution you need doesn't exist. Below you’ll find some of my custom web/content solutions.

Image and Text Slider

While working on the tech help section for FedHill, it was decided we could improve UX (User Experience) with a slider. However, most of the pre-built sliders available were for photos only. The sliders that could handle text and photos didn’t fit with what we needed, so I developed a custom slider. Its SEO friendly, as all of the text and images inserted use HTML. The JavaScript dynamically builds the slideshow. DDPowerZoomer is used for the photo zoom.

Since sliders are hard to use on mobile devices, it changes to a regular page layout on tablets and phones.

It’s a hit with the customers, and I’ve received many compliments from them!

Fedhill USA Slideshow and website copywriting Example

View Slideshow

View SlideShow

SlideShow Code

HTML

  
<h1 id="jump" class="mainHeading">How to find the size and length of your brake, fuel and hydraulic lines</h1>

<p class="mobileZoomNotice">Touch pictures to enlarge.</p>

<button type="button" id="button" class="next"></button>

<button type="button" id="button" class="prev"><!--<--></button>

<div class="slideShowContainer">

    <!--One -->
    <div id="stepsPara" style="display: inline-block;">

        <img class="zoom" src="/images/images/pagesImages/techHelp/size/image01.jpg" style="height: 250px; width: 260px;" alt="How to find out the size of a brake line"/>


         <p class="bold">What size are my brake lines?</p><p>This is the easy part. The two most common brake lines found are 3/16"/4.75mm and 1/4". The smaller size is 3/16"/4.75mm brake line, <br><a href="http://store.fedhillusa.com/cnf3.aspx" target="_blank">CNF-3</a>; and the larger size is 1/4", <a href="http://store.fedhillusa.com/cnf4.aspx" target="_blank">CNF-4</a>.
</p>


        <p>3/16" is found on virtually all cars and trucks made in the world.</p> <p>1/4" brake line is most frequently found in short pieces between the master cylinder and ABS pump, the long run to the rear of full-sized cars, trucks and hydraulic clutch lines. </p> <p>Cars and trucks in the 50's frequently had all 1/4" line. On some late model GM and most European built cars, the larger line will be 6mm. Also, some Japanese trucks actually have 1/4" tubing.</p>
    </div>


    


    <!--Two-->
    <div id="stepsPara">

        <img class="zoom" src="/images/images/pagesImages/techHelp/size/image02.jpg" style="height: 250px; width: 260px;" alt="How to find the diameter of brake line"/>


        <p class="bold">How do I tell what the diameter of my brake lines are?</p>


        <p>If you have a caliper you can measure them, 3/16" is .1875", and 4.75mm is the same. 4.75mm is the metric equivalent of 3/16"</p><p>1/4" tubing measures .250"/6.35mm.</p>


        <p>6mm tubing is .236".</p><p>Production tolerance for the o.d. of brake tubing is +/- .003".<br><span class="redText">Please bear in mind that a cheap caliper can easily be .010" off the mark.</span> </p>
    </div>


    


    <!--Three-->

    <div id="stepsPara">

        <img class="zoom" src="/images/images/pagesImages/techHelp/size/image03.jpg" style="height: 250px; width: 260px;" alt="How to find the diameter of brake line without tools"/>


         <p class="bold">How do I tell what size (diameter) my brake lines are<br> without fancy tools?</p><p>Look at the master cylinder where the lines are near each other to see if there are two sizes of tubing. You can also use a 1/4" open end wrench to gauge your lines. It will fit easily onto 1/4" line and will bang back and forth on 3/16" line. A stack of three pennies is about 3/16" thick and three pennies and a nickel are around 1/4" thick.</p> 
        <p>On some late model GM and most European built cars the larger line will be 6mm (.236") which is a little bit smaller than 1/4". What I suggest is that you use 1/4" line with our nuts which are sized for 1/4" tubing. <br>The 1/4" flare will fit the flare seat, but the 1/4" line will not fit in the 6mm nut. You can drill 6mm nuts out to 1/4" but be sure to deburr and chamfer the nut where it seats on the flare.</p>

    </div>


    


    <!--Four-->

    <div id="stepsPara">

        <img class="zoom" src="/images/images/pagesImages/techHelp/size/image04.jpg" style="height: 250px; width: 260px;" alt="How to find the length of brake line"/>


         <p class="bold">How do I tell how long the brake line is?</p><p>The easiest way is to use a roll of common plumbing solder. Simply snake the solder into position on the car (or along the line if it's removed). Tuck it into the corners and lay it where you want it. Do <span class="bold"> not</span> skimp or stretch the solder into position unless you want to come up short.</p><p> Mark the solder with tape or such and pull it out, straighten it out and measure it. You can snake Cunifer™ virtually anywhere you can snake solder, but be careful, modern cars are very tight and sometimes you cannot fit the nut or it is impossibly tight.</p>

    </div>

<!--End Slideshow Container-->
</div>


<p id="hoverNotice" class="bold">Hover over picture to enlarge.</p>

<div id="picRowWrap"><div id="picRow" class="clearfix"></div></div>

<div id="indexCounter"><p class="bold"><span id="index"></span>/<span id="indexAmt"></span></p></div>


<p> </p>
           

CSS

  
.slideShowContainer {
    width: 870px;
    margin: 0 auto;
    text-align: center;
    position: relative;
    border: solid;
    border-radius: 10px;
    border-color: #5884e7;
    padding: 5px;
}

.slideShowContainer div {
    width: 100%;
    height: 420px;
    display: none;
}

.slideShowContainer img {
    margin-right: 20px;
    margin-bottom: 120px;
    float: left;
    border-radius: 10px;
    border-style: solid;
    border-width: 2px;
    border-color: #5884e7;
}

#hoverNotice {
    width: 220px;
    position: relative;
    bottom: 130px;
    left: 5%;
}

#picRowWrap {
    position: relative;
    bottom: 40px;
    margin: 0 auto;
    overflow: hidden;
    width: 765px;
}

#picRow {
    position: relative;
    left: 0;
    top: 0;
    margin-left: 330px;
}

.rowItem {
    float: left;
    list-style: none;
    margin-right: 50px;
    border-style: solid;
    border-width: 2px;
    border-color: #5884e7;
    border-radius: 12px;
}

#indexCounter {
    position: relative;
    bottom: 40px;
    font-size: 18px;
}  

  

JavaScript


    if ( $(window).width() > 480) {       
            $(window).load(function(){
            var count = 0;
            var currentIndex = 0;
            var items = $('.slideShowContainer div');
            var itemAmt = items.length;

    function displayIndex() {
        $("#index").innerHTML = currentIndex + 1;
        $("#indexAmt").innerHTML = itemAmt;
        };

    function cycleItems() {
        var item = $('.slideShowContainer div').eq(currentIndex);
        items.hide();
        item.css('display', 'inline-block');
          }
         
        /* autoslide
        var autoSlide = setInterval(function() {
        currentIndex += 1;
        if (currentIndex > itemAmt - 1) {
        currentIndex = 0;
        }
        cycleItems();
        }, 3000);
        */
      
    $('.next').click(function () {
    // autoslide clearInterval(autoSlide);
        currentIndex += 1;
           
        if (currentIndex > itemAmt - 1) {
            currentIndex = 0;
                }
                cycleItems();
                displayIndex();
             });

    $('.prev').click(function () {
        // autoslide  clearInterval(autoSlide);
        currentIndex -= 1;
            
            if (currentIndex  0) {
            currentIndex = itemAmt - 1;
                }
                cycleItems();
                displayIndex();
            });

    function makeImageRow() {
        $('.slideShowContainer img').each(function () {
            var source = $(this).attr('src');
            var img = $('', { src: source, alt: 'MyAlt' }).appendTo($('#picRow'));
            $('#picRow img').addClass('botPic');
            });
        };

    displayIndex();
    makeImageRow();
      
    $(".botPic").wrap("");
        // Set general variables
        // ====================================================================
    var totalWidth = 0;

        // Total width is calculated by looping through each gallery item and
        // adding up each width and storing that in `totalWidth`
    $(".rowItem").each(function () {
        totalWidth = totalWidth + $(this).outerWidth(true);
               });

    // The maxScrollPosition is the furthest point the items should
    // ever scroll to. We always want the viewport to be full of images.
    var maxScrollPosition = totalWidth;

    // This is the core function that animates to the target item
    // ====================================================================
    function toGalleryItem($targetItem) {
    // Make sure the target item exists, otherwise do nothing
    if ($targetItem.length) {

        // The new position is just to the left of the targetItem
        var newPosition = $targetItem.position().left;

        // If the new position isnt greater than the maximum width
        if (newPosition = maxScrollPosition) {

        // Add active class to the target item 
        $targetItem.addClass("rowItem--active");

        // Remove the Active class from all other items
        $targetItem.siblings().removeClass("rowItem--active");
        // Animate .gallery element to the correct left position.
                 
    $("#picRow").animate({
        left: -newPosition
            },180, function(){});
                } else {
                    // Animate .gallery element to the correct left position.
                    $("#picRow").animate({
                    left: -maxScrollPosition
                        },180, function(){});
                    };
                };
            };

    // Basic HTML manipulation
    // ====================================================================
    // Set the gallery width to the totalWidth. This allows all items to
    // be on one line.
    $("#picRow").width(totalWidth);

    // Add active class to the first gallery item
    $(".rowItem:first").addClass("rowItem--active");

    // When the prev button is clicked
    // ====================================================================
    $(".prev").click(function () {
        // Set target item to the item before the active item
        var $targetItem = $(".rowItem--active").prev();
        toGalleryItem($targetItem);
        count--;
            if (count == -1) {
                for (var i = 0; i  itemAmt; i++) {
                    var $targetItem = $(".rowItem--active").next();
                    toGalleryItem($targetItem);
                };

                count = itemAmt - 1;
            };
        });

    // When the next button is clicked
    // ====================================================================
    $(".next").click(function () {
        // Set target item to the item after the active item
        var $targetItem = $(".rowItem--active").next();
                toGalleryItem($targetItem);
                count++;
      
            if (count > currentIndex + 1) {
                for (var i = 0; i  count; i++) {
                     var $targetItem = $(".rowItem--active").prev();
                     toGalleryItem($targetItem);
                };
                count = 0;
            };
        });
    });
 
}

IFrame Website Pop Up (Website in a Website)

While building this website, I wanted a way for you to view the websites I’ve worked on, without having to open a new window or tab. When you want to leave, simply hit the close button and your back to where you left off.

The only exception is the tech-savvy guys at Zunch Labs. Their site doesn't allow you to open it in an IFrame. (In other words, there's no easy way out of their sales funnel. You have to experience their full site, even if you aren't looking to enterprise tech solutions!)

It grabs the link from the button and opens the site in an IFrame over the content. It would be hard to view an IFrame on mobile devices, so it sends you to their full website on phones and tablets.

View Website

View Website

IFrame Code

HTML

  

<p class="desktopRemove center"><a href="https://cunifer.com/" target="iframe_a" class="iTog smallButton" onclick="goTo()">View WebSite</a></p>
<p class="mobileReveal center"><a href="https://cunifer.com/" class="smallButton">View WebSite</a></p>

<p><button id="close" onclick="closeWindow()">Close Window X</button></p>
<div id="jump"> </div>




           

CSS

#jump {
     width: 100%;
     height: 70%;
     position: fixed;
     top: 15%;
     z-index: 6000 !important;
     right: 0%;
     background: url(/templates/63agencyfree/images/icons/loading.gif?1490324429) center center no-repeat;
}


#jump iframe {
     width: 100%;
     height: 70%;
     position: fixed;
     top: 15%;
     border: solid 2px #e4ba54;
     border-radius: 2px;
     z-index: 6000 !important;
     right: 0%;
} 


#close {
     position: fixed;
     top: 0px;
     right: 3%;
       font-weight: bold;
     z-index: 6000 !important;
}
  


  

JavaScript


//Hide on Document Load

$(document).ready(function(){
        $("#jump").hide();
         $("#close").hide();
});

// Iframe Opener
    function goTo()  {
        var docHeight = $(document).height();

    // Make Overlay Div
        $("body").append("<div id='overlay'><div>");

    // Style Overlay
           $("#overlay")
              .height(docHeight)
              .css({
                 'opacity' : 0.4,
                 'position': 'absolute',
                 'top': 0,
                 'left': 0,
                 'background-color': 'black',
                 'width': '100%',
                 'z-index': 5000
            });
      
        var ifr = document.createElement("iframe");
        ifr.src = "";
        ifr.name = "iframe_a";
        ifr.id = "newIframe";
      
      // Append Iframe on Div, Change Vis to show
            $("#jump").append(ifr);
            $("#jump").show();
            $("#close").show();
          } 
      
      // Hide and Remove on Close
    function closeWindow() {
        $("#jump").hide();
          $("#close").hide();
          $("#overlay").remove();
          $("#newIframe").remove();
    }

Custom Google Tag Manager (GTM) Event Trigger

Conversion tracking is what makes digital marketing unique. With traditional advertising, it can be hard to accurately gauge the success of an ad campaign.

GTM requires triggers to track events/conversions. While GTM does feature pre-built triggers, they don’t work with everything, so a custom event trigger is needed. The pre-built form trigger won’t work on forms that use AJAX, so the code below -

  • Assigns an event listener to the send button
  • Adds the event “constentContact” to the data layer (Only if the message sends successfully)
  • GTM then sends this data to Google Analytics

In layman's terms, this code lets you view how many times people completed a form on your website. This can help you gauge the success of a particular webpage, and easily find the conversion rate per page. Code like this can be used to track any action you want.

Custom GTM JavaScript Code

    $(document).ready(function(){
         
         
         //Onclick Event Send Button
          $( ".creativecontactform_send" ).click(function() {
            
        // Grab innerHTML
        var $success = $(".creative_success").html();
         
    
if ($success = "Message successfully sent" ) {
        window.dataLayer = window.dataLayer || [];
        window.dataLayer.push({
        'event': 'constantComplete'
          });    
  
    setTimeout( 800 )
} 
else {    
    return;
}
        
    });
});    

Certifications

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A Winning Combination of SEO and Marketing
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