Customer Lifetime Value (CLV) is an estimate of the total profit a customer will generate over their entire relationship with your company. It gauges the long-term health of your companies relationships with your customers.There are many different ways to calculate CLV, and those calculations can range from simplistic to incredibly...
SEO vs. PPC Marketing for Small Business
In this article, I’ll be giving a short introduction to SEO and PPC marketing to help you decide which advertising you should be using.In general, PPC marketing is useful when you want to see immediate results, while SEO is part of your long-term strategy.Note: Google Adwords has changed their name...
AdWords Express: The DIY Solution for Small Business SEM
While Google AdWords is a great way to get traffic to your website, it can be tough to set up and manage appropriately. If it is managed properly, it’s possible to see a good ROI. Unfortunately, I’ve seen plenty of businesses fail when trying to do it themselves. That is...
D.I.Y vs. Professional PPC Management
Concerning PPC management, small business owners typically go with the Do It Yourself (D.I.Y) option.Most articles will tell you that you should never manage your PPC account, tell you all the drawbacks of self-managed accounts, and push for their managed solution.While it's clear that an account managed by a pro...
